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随着改革开放的深入和传媒手段的日渐多样化,新闻实践中的对外报道量越来越大,因特网的普及,也使我们宣传报道的对外影响越来越大。谈到如何搞好对外报道,许多人都会提出来要抓住对外报道的特性,掌握它的规律。在新闻报道的范围内讨论对外报道的特性,涉及面很广,这里仅就与对外报道关系密切的导向性、针对性、客观性和可读性谈谈笔者的看法。 导向性:导向性的种类很多,包括政治、经济、文化、生活等。 新闻传播的信息分为事实性信息和意见性信息。意见性信息带有明显的传者意图,是要通过观念的交流影响受众的思想和行为。即使是纯事实性信息,传者也可以通过有选择的内容影响受众。这
With the deepening of reform and opening up and the increasing diversification of media means, the amount of external reports in news practice is getting larger and larger. The popularization of the Internet has also made the impact of our propaganda on the world increasingly greater. When it comes to how to do well in external reporting, many people will come up with the features of external reporting and grasp its laws. In the coverage of news reports on the characteristics of external coverage, involving a wide range of only reported here with the external coverage of the guidance, relevance, objectivity and readability of the views of the author. Directivity: Many types of orientation, including politics, economy, culture, life and so on. News dissemination of information is divided into factual information and opinion information. Opinionual information, with its obvious descent intention, is intended to influence the audience’s thoughts and behavior through the exchange of ideas. Even purely factual information can influence audiences through selective content. This