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大公司通常花大量的金钱做促销活动:聘请著名的广告代理商设计有效的广告或者明星做广告代言人;派发大量的免费赠品让你试用;巨额赞助体育比赛或举办大规模的其它促销活动等,这些都是建立在其强大的经济基础与雄厚的资本实力上。而在经济生活中,更多的是规模小、经济实力弱的中小企业。据国家经贸委提供的最新数字显示,我国中小企业已经超过8000万家,占全国企业总数的99%。这些中小企业不仅
Large companies often spend a lot of money on promotional activities: hiring well-known advertising agencies to design effective advertising or celebrity endorsers; distributing a large number of freebies for your trial; sponsoring sports events or hosting other large-scale promotions, These are based on its strong economic base and strong capital strength. In economic life, more are small and medium-sized enterprises with weak economic strength. According to the latest statistics provided by the State Economic and Trade Commission, China’s small and medium-sized enterprises have exceeded 80 million, accounting for 99% of the total number of enterprises in the country. These SMEs not only