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热忱为用户服务,是企业营销工作的永恒主题,其中抓好“重点大户”是稳销、扩销的关键所在。所谓“重点大户”,是指那些产品订货量大、履行合同严肃、自身资金周转正常、货款支付能力较强的客户。前些年市场疲软抓“重点大户”曾被许多企业视作治疲的法宝,显示出独特的功效。如今企业产销两旺,有人认为,“重点大户”难服侍,可“功成隐退”了。我认为,随着社会主义市场经济体制的逐步发育
Enthusiasm for the user service, is the eternal theme of corporate marketing work, which grasp the “large-scale” is the key to stable sales, expansion of the key. The so-called “major large-scale households” refer to those customers who have large order quantity, perform serious contracts, have normal turnover of their own funds, and have strong payment ability. The weakness of the market in previous years and the grasping of “big heads of households” have been seen by many companies as a magic weapon to cure fatigue, showing unique effects. Nowadays, both the production and sales of enterprises are booming, and some people think that it is difficult for the “key big players” to serve and they can “retreat into retirement”. I think that with the gradual development of the socialist market economic system