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所谓出版物寿命周期 ,是指某种出版物从投入市场开始直到退出市场为止的整个过程。出版物寿命周期一般可以分为投入期、成长期、成熟期和衰退期四个阶段。出版单位只有始终准确掌握本版各类出版物寿命周期所处的不同阶段 ,才能够在激烈的市场竞争中 ,准确把握机遇 ,科学经营决
The so-called publication life cycle refers to the entire process of a publication from the time it is put on the market until its exit from the market. The life cycle of publications can generally be divided into the investment period, growth period, maturity and recession in four stages. Only by accurately grasping the different stages of the life cycle of all kinds of publications in this edition can the publishing unit accurately grasp the opportunities in the fierce market competition.