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一位会展专家说:“如果在哪个城市办一次国际会展,就好比有一架飞机在城市上空撒美元”。在上届我们策划的房地产展会中,对广告宣传投入远远超过其他同类展会,利用户外、电视、报纸、广播、网络等多种形式与渠道,先后发布了大量的展会宣传广告,如此巨大的展会宣传,有效引导了广大购房者参观洽谈,使展会获得巨大成功! 在房展会筹划的前期阶段,我们一直在考虑什么样的媒体最适合传播房展会的信息?我们的目标受众在哪里?什么样的媒体能够传播得最及时最到位?何种媒体消费者的接触率最高而又造势最快?哪种媒体成本预算最经济?经过一番
One exhibition expert said: “If you do an international convention and exhibition in which city, it is like having an airplane flying dollars over the city.” In the past we planned real estate exhibition, investment in advertising far more than other similar exhibitions, the use of outdoor, television, newspapers, radio, Internet and other forms and channels, has released a large number of exhibition advertising, such a huge Exhibition publicity, effectively guide the majority of buyers to visit to discuss, so that the show was a great success! In the early stages of the exhibition planning, we have been considering what kind of media is most suitable for the dissemination of information on the exhibition? Where is our target audience? What kind of media can spread the most timely and the most? What kind of media consumers the highest contact rate and the fastest growing momentum? Which media cost budget is the most economical? After a