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艺术追求真实与自然,技术追求难度与专攻。相对于对企业气质的塑造,公关的艺术是忽略公关的存在,公关不再是一份工作,它体现着企业的经营价值。把技术运用到娴熟于心而非常人所及的境界,就可以称之为艺术。在营销传播领域,公关的艺术就是塑造一个企业由内而外散发的气质,何以言之呢?艺术和技术首先存在应用态度的区别,可以说,技术是解决已经存在的问题,使得损失最小化,而艺术的优越在于它对完美有一种近乎顽固的追求,从一开始就杜绝了常规问题的发生。艺术追求真实与自然,技术追求难度与专攻。
The pursuit of real and natural art, the pursuit of technical difficulty and expertise. Compared with the shaping of corporate temperament, public relations art ignores the existence of public relations, public relations is no longer a job, it reflects the business value of the enterprise. Applying technology to the realm of being skilled but not very human can be called art. In the field of marketing and communication, the art of public relation is to create the temperament that an enterprise emits from the inside out. How can we put it in the first place? Art and technology first have the difference in their application attitudes. It can be said that technology solves existing problems and minimizes losses , And art's superiority is that it has an almost stubborn pursuit of perfection, from the outset to eliminate the occurrence of conventional problems. The pursuit of real and natural art, the pursuit of technical difficulty and expertise.