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一、造假的背后2016年有两件事情值得关注:一个是12月13日中国电视制作产业协会正式启动收视率打假。另一个是美国Facebook公司宣布下架DSP产品项目,理由是虚假流量太多。表面上看,两者风马牛不相及,但观者心头不免萦绕一个问题——为什么造假?首先要弄清楚上述事件中所提到的诸多指标意味着什么?不论是收视率,还是互联网流量,本质上都是反映了受众对特定媒
First, behind the fake 2016 there are two things worth attention: one is December 13 China Television Production Industry Association officially launched the ratings fake. The other is that the United States announced the Facebook company off the shelf DSP product project, the reason is false traffic too much. On the surface, there is no matchmaking between the two, but the viewer’s heart can not help but linger around a problem - why fraud? First of all, to figure out what the above mentioned indicators mean? Either ratings, or the Internet Traffic, in essence, reflects the audience for a particular media