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旅游业越是向前发展,越要深入地研究客源问题。随着人们生活水平逐渐提高,老龄人口的数目在不断增加,老年人的队伍日益庞大,应该看到,老年人是一个极具潜力的客源市场,发展现代旅游业,应该对此给予高度的重视。 一、从世界几大客源输出国看老年人市场的潜力 美国人口统计局预测,到2000年,美国人口将达到2.68亿,其中至少有35％的人将超过50岁;到2010年,美国55岁以上的人数是18岁以下的人数的2倍,与70年代年青人跟老人2:1的比例恰好相反。美国目前大约有2800万超过了65岁的人,占总人口的12％,到2030年将有6400万人超过65岁,约占总人口的20％。老年旅游者是美国发展最快的一个细分市场,占美国整个出国旅游市场的28％,在美国国内旅游市场中也占主导地位。
The more the tourism industry moves forward, the more it is necessary to study the source problem in depth. With the gradual improvement of people’s living standard, the number of aging population is increasing and the number of older people is increasing. It should be noted that the elderly are a potential source market for developing modern tourism and should be given a high degree of Pay attention. First, from the world’s major exporters to see the source of the elderly market potential US Bureau of Census predicts that by the year 2000, the U.S. population will reach 268 million, of which at least 35% will be over the age of 50; by 2010, the United States The number of people over the age of 55 is double the number of people under the age of 18, as opposed to the ratio of young people to the elderly 2: 1 in the 1970s. The United States currently has about 28 million people over the age of 65, accounting for 12% of the total population. By 2030 there will be 64 million people over 65, accounting for about 20% of the total population. Elderly travelers are one of the fastest growing market segments in the United States, accounting for 28% of the total travel market in the United States and the dominant domestic tourism market in the United States.