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洁丽雅集团是我国毛巾品牌的开拓者。他们对品牌的理解是多元化的,爱、责任、品质这些有形无形的元素都是他们品牌建设的一部分。为了这,他们投入巨额资金进行环保改造,率先在家纺行业中夺得了“中国环境标志产品认证”并囊括“中国名牌”等全部国家产品最高荣誉,在此基础上,他们又率先在毛巾行业聘请著名影星担任代言人在央视等全国重要媒体喊出了“爱你就是爱自己”。的企业理念。他们的品牌运行已成为家纺行业的一个标杆,倍受业界关注。如今,他们又推出了新的创意,看看他们的思考,或许对人们的品牌策划有参考意义。
Jie Liya Group is the pioneer of China’s towel brand. Their understanding of the brand is diversified, and the tangible and intangible elements of love, responsibility, and quality are all part of their brand building. In order to achieve this, they invested huge sums of money in environmental protection reform, took the lead in the home textile industry to win the “China Environmental Labeling Product Certification” and to include the “China Top Brand Brand” and other top national product honors. On this basis, they took the lead. In the towel industry, the company hired famous movie stars as spokespersons and shouted “Love Love You, Love You” in CCTV and other important national media. Business concept. Their brand operation has become a benchmark in the home textile industry and has attracted much attention from the industry. Nowadays, they have introduced new ideas, looked at their thinking, and may have a reference to people’s brand planning.