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近年来,随着农资市场经营格局的变化,县、镇级经销商原来那种近似于隶属的关系被打破,镇级经销商变得越来越强势,开始挣脱县级经销商的束缚,走和厂家直接接触的高端路线。而向来以“统治”镇级经销商以批发走量的县级经销商则变得日益困难,市场出现萎缩,批发销量锐减。为摆脱困境,很多县级经销商则开始改变原有策略,力图将自己的触角尽可能地向下游终端市场渗透,以期通过控制终端市场来挽救危局。这样,镇、县级经销商互相争夺下游终端市场的拉锯战
In recent years, with the changes in the pattern of the agricultural market, the original subordinate relationship between the county and town dealers was broken, and the town-level dealers became more and more powerful and began to break free from the shackles of the county-level distributors. Take the high-end line of direct contact with manufacturers. However, it has become increasingly difficult for county-level dealers who have been “reigning” to distribute wholesale quantities at the county level, shrinking the market and plunging wholesale sales. To get rid of the predicament, many county-level distributors began to change their original strategies and tried to infiltrate their tentacles into the downstream terminal market as much as possible so as to save the crisis by controlling the terminal market. In this way, the town, county-level dealers compete for each other tug of war in the downstream terminal market