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我国有关广告中女性形象的研讨从1992年兴起,到现在依然是个热门话题。这些研究一般认为由于男权价值观念的限制和商业价值观念的利用,大量广告带有性别歧视倾向,并呼吁广告业的自
The research about the image of women in advertisements in our country started in 1992 and is still a hot topic till now. These studies generally argue that because of the limits of patriarchal values and the use of commercial values, a large number of advertisements are gender-biased and call for self