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开展此次调查是为了了解宁波大红鹰学院市场营销专业课程设置的合理性及培养计划制定的科学性。该调查涉及面广,调查较深入,调查完后对调查数据进行了分析,并对专业的建设提出几点意见。此项研究是建立在宁波市大红鹰学院经济管理学院督导组的课题研究基础之上的。
The survey was carried out in order to understand the rationality of marketing courses offered by Ningbo Dahongying College and to develop the scientificity of the plan formulation. The survey involves a wide range of investigations in-depth investigation of the survey data were analyzed and put forward some comments on the professional construction. This research is based on the research of the steering group of the School of Economics and Management of Ningbo Honghongying College.