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“顾客只要不满意,无论何种原因,都可以全额退款”。这种乍看对企业有损无益的高标准服务承诺,已非消费者的梦想,在欧美国家,一股善用“服务承诺”以提高服务品质、满足消费者、改善企业形象的浪潮正在兴起之中。如今,这股浪潮已惊涛拍岸地涌入神州大地,从出租车、机场、医院到大商场、生产厂家,以维护消费者权益为宗旨的服务承诺制正在快马加鞭地实施。厂商:将顾客购物的风险降低为零“衣、食、住、行”衣为首,服装消费在百姓生活中占据着重要位置。但服装市场价格混乱、良莠不齐让很多消费者受尽委屈。为了加强我国名牌服装市场的规范管理,进一步扩大全国知名服装生产和流通企业的市场影响,北京
“As long as customers are not satisfied, for whatever reason, can be a full refund ”. At first glance, this commitment to high standards of service is at the forefront of non-consumer dreams. In Europe and the United States, an “improvement of service quality”, a commitment to consumers and a better corporate image Is rising. Nowadays, this wave of tides has been pouring into the terrific land of China. The service commitment system from taxis, airports, hospitals to big shopping malls, manufacturers, and the safeguarding of consumers’ rights and interests is being implemented with great force. Manufacturers: to reduce the risk of customer shopping “clothing, food, shelter, line ” led by clothing consumption in people’s lives occupy an important position. But the apparel market price chaos, good and bad so many consumers suffer grievances. In order to strengthen the standard management of China’s brand-name clothing market and further expand the market influence of well-known garment production and circulation enterprises in China, Beijing