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在融合传播的时代,电视媒体正面临着各个层面的变革。作为省级地面频道而言,内有央视、省级卫视及城市台的围困,外有新媒体挤压,分流不少受众及市场份额,从而生存压力倍增。为此,省级地面频道需抱团取暖,形成合力共谋生存与发展。因而拥有全国13家省级地面频道的“九合组织”在逐鹿中原般的电视战场中有着举足轻重的作用。作为“九合”成员的河北经济生活频道一贯秉承价值营销理念,在2017年大胆创新、整合资源,推出创新营销新思路。以营销的理念做品牌推广;以品牌
In the age of convergence and communication, the television media is facing changes at all levels. As a provincial-level terrestrial channel, there are the siege of CCTV, provincial-level satellite TV stations and urban stations. With new media squeezing outside, many audiences and market shares have been diverted to double the living pressure. To this end, the provincial-level terrestrial channels need to Baotuan warm, form a concerted effort to seek common existence and development. Thus, the “Jiuhe Organization”, which has 13 provincial-level terrestrial channels, plays a decisive role in the battlefield of Central Plains television. As a “Jiuhe ” members of Hebei Economic Life Channel has consistently uphold the concept of value marketing, bold innovation in 2017, integration of resources, the introduction of innovative marketing ideas. Marketing concept to do brand promotion; brand