被一张A4纸改变的一汽马自达

• 作 者: 刘宝华
• 机 构: ABR,
• 出 处: 经营者(汽车商业评论)
• 发表日期: 2017年10期
• 关键词: 马自达 A4 销售公司 奢侈品 一辆 价值营销 经销商 日本本土 降价促销 中期

不到2年时间销量从下跌21%到增长65%,价格销量双提升,一汽马自达是如何做到的?1970年,小学三年级时,高桥良二的家里有了第一辆车,生活开始变得不同。那辆汽车就像一个起点,高桥家和整个日本社会都进入买买买的黄金时代:买房子、买汽车、买电器、买奢侈品,一直持续到1990年代中期。2016年初,高桥从日本本土调到一汽马自达销售公司担任总经理。这不一定意味着美差。

In less than two years sales volume dropped 21% to 65%, double the price of sales, FAW Mazda is how to do? In 1970, third grade, Takahashi Liang second home at home with the first car, life began Become different. The car was like a starting point. Takahashi and the entire Japanese community came into the golden age of buying and buying: buying a house, buying a car, buying electrical appliances, buying luxury goods, and continuing into the mid-1990s. In early 2016, Takahashi transferred from Japan’s local FAW Mazda sales company as general manager. This does not necessarily mean that the United States is poor.