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一半是火焰,一半是海水。用这样极具反差意味的事物,来形容正处于从代工制造的初级阶段,向设计创新的转型阶段的中国手机产业非常到位。在国内,一方面智能手机出货量逐年攀升,这让国內手机厂商即使制定出最保守的生产计划,也能完成每年数以百万计的销量——市场热情似火;另—方面即使出货量再高,国內厂商争抢的,不过就是被三星和苹果瓜分剩下的,还不足全部市场利润10%的生存空间——难以提升利润。当国內手机厂商的产品已经达到,甚至超过众多国际厂商的产品时,前者的定价却只能为后者1/2、1/3,甚至更低,虽然手机厂商用低价换来了销量,但是这绝对不是长远发展的理想模式。“在品牌价值上的劣势,是国內厂商‘增量不增收’的
Half of the flame, half of the sea. In such a highly contrasting way, it is described as being in the initial stage of foundry manufacturing and well placed for the Chinese handset industry in the transition stage of designing innovation. At home, on the one hand, shipments of smartphones are on the rise year by year, allowing domestic mobile phone manufacturers to complete millions of sales each year even with the most conservative production plans - the market is enthusiastic; on the other hand, High shipments, competing for domestic manufacturers, but that is left by Samsung and Apple, but less than 10% of all market profits, living space - it is difficult to increase profits. When the domestic mobile phone manufacturers have reached the product, or even more than many international manufacturers of products, the former pricing can only be the latter 1 / 2,1 / 3, or even lower, although the handset manufacturers in exchange for the sale of cheap However, this is definitely not the ideal model for long-term development. ”The disadvantage of the brand value, is the domestic manufacturers ’incremental increase income’