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加强和改进新时期思想政治工作宣传,对于传媒及其从业人员是个新的课题,也是新的挑战。近年来,传媒的思想政治工作宣传取得了可喜的成绩,然而在具体实践中,照本宣科、简单生硬、隔靴搔痒等问题依然存在。显然,这样的思想政治工作宣传,往往难以收到预期的效果。在今年召开的中央思想政治工作会议上,江泽民同志全面分析了当前思想政治工作所面临的形势和任务,明确提出了进一步加强和改进新形势下思想政治工作的方针原则,并且特别强调要在实效性上多下功夫。这就为传媒更好地开展思想政治工作宣传指明了方向。
To strengthen and improve the propaganda of ideological and political work in the new period is a new issue and a new challenge to the media and its practitioners. In recent years, the propaganda on the ideological and political work of the media has made gratifying achievements. However, in concrete practice, the problems still exist such as scripting, simple blunder, and so on. Obviously, propaganda of such ideological and political work is often difficult to receive the expected results. At this year’s Central Conference on Ideological and Political Work, Comrade Jiang Zemin conducted a comprehensive analysis of the current situation and tasks confronting ideological and political work and clearly set forth the principles and guidelines for further strengthening and improving ideological and political work under the new situation. He also stressed in particular the need to achieve results Work hard on sex. This points out the direction for the media to carry out ideological and political work better.