论文部分内容阅读
在10月12日由无锡商业联合会主办的“零售业管理研讨会”上,富士通(香港)有限公司零售流通事业部系统经理刘志明先生作了“以客为本的市场推广”的专题演讲,重点指出了了解顾客行为在零售行业的重要性,并简介了富上通零售业专用解决方案——Corema~(TM) Express。他说,现今的零售业市场瞬息万变、竞争激烈,顾客往往要求更快捷、更高效的服务、更多的货品选择,以及更低廉的售价。故此,更有效地管理消费者的个人信息是相当重要的。“以客为本的市场推广”不仅是一套市场推广的
On the “Retail Industry Management Seminar” hosted by the Wuxi Chamber of Commerce on October 12th, Mr. Liu Zhiming, System Manager of the Retail Distribution Department of Fujitsu (Hong Kong) Co., Ltd. made a special speech entitled “Customer-Oriented Marketing”. Highlighted the importance of understanding customer behavior in the retail industry, and introduced the company’s exclusive retail solution, Corema(TM) Express. He said that today’s retail market is rapidly changing and highly competitive. Customers often demand faster and more efficient services, more choice of goods, and lower prices. Therefore, it is very important to manage consumer’s personal information more effectively. “Customer-oriented marketing” is not only a marketing promotion