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继2012年易传媒发布2012数字媒体展望后,报告受到了业界的高度认可,从业者竞相下载推荐并展开热烈讨论。今年易传媒继续与业界分享过去一年的积累,为广告主提供最新资讯,解读2012数字媒体广告,展望2013。日前,《2013中国数字媒体广告展望》已正式推出。在此次的展望报告中,可以看到“媒体购买”到“受众购买”的观念转变;也可以看到大数据的发展热潮下,消费者洞察的重要和数据应用的美好前
Following the release of 2012 Digital Media Outlook by Easy Media in 2012, the report was highly recognized by the industry, and practitioners were competing to download the recommendations and start a lively discussion. This year, Easy Media continued to share with the industry the accumulation of the past year, providing advertisers with the latest news and interpretations of 2012 digital media advertisements. Recently, “2013 China Digital Media Advertising Outlook” has been officially launched. In this Outlook, you can see the shift in the notion of “media buying” to “buying audiences.” You can also see the importance of consumer insights and the beauty of data applications with the boom in Big Data