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当柯达决定集中精力主攻中国市场时,一口气在中国建立了18个办事处,同时启动了规模庞大的快速彩扩连锁店计划。短短6年间,就在全国500个城市建立了5000余个快速彩扩店,使柯达产品的市场占有率由1993年的26%迅速提高到了53%。柯达在建立彩扩店时推出“9万9当老板”计划,柯达提供产品、技术、培训等零售管理的综合支持,包括规模庞大的广告宣传,投资者
When Kodak decided to focus its attention on the Chinese market, it set up 18 offices in China at one go and launched a large-scale fast-growing chain store program. In the short span of six years, more than 5,000 fast-growing stores were set up in 500 cities nationwide, bringing the market share of Kodak products rapidly from 26% in 1993 to 53%. When Kodak launched the “Ninety-Nine Nine Boss” program during the establishment of Choi Woon Store, Kodak provided comprehensive support for retail management of products, technologies and training, including a large-scale advertising campaign. Investors