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发行季节来临,万千报业同仁正禅精竭虑寻求良方,本刊特地推出“报业市场细分化的剖析与对策”专题。 报业市场细分化是报业同仁面对的现实,这既是我国经济持续稳定快速发展,人民群众需求多样化的结果,也是报业竞争的结果。报纸教会了读者如何择更适合自己需求的报纸,竞争使报纸悟到如何适时调整定位反竞争策略。 报业市场细分化不是一个重点,更是一个过程,于是,长期要求人们不断实践,不断思考,不断总结,不断创新。本刊当不断努力搜集,与读者共享思考和创新的成果。
The release of the season, thousands of newspaper colleagues are Zen anxious to find a recipe, the magazine specifically launched the “newspaper industry segmentation analysis and Countermeasures” topic. The subdivision of the newspaper market is the reality facing the newspaper colleagues, which is not only the result of the sustained, steady and rapid development of our economy, the diversification of the people's needs, but also the result of newspaper competition. Newspapers teach readers how to choose the newspaper that suits their needs better. The competition makes the newspaper realize how to adjust and locate anti-competitive strategy timely. Segmentation of the newspaper market is not a point, it is a process, therefore, long-term requirements of people continue to practice, continue to think, continue to summarize and innovate. The journal should constantly strive to collect and share with readers the fruits of innovation and thinking.