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移动端的双向信息沟通,用户信息定位,已经实现了分众传播与精准传播,打破了广告界的著名论断:“我知道我的广告费有一半是浪费的,但不知道是哪一半。”由MMA中国区无线营销联盟与亿动广告传媒(Madhouse)联合主办的“MMA无线营销论坛2015”(The MMA Forum2015 Shanghai)近日在上海召开,吸引了来中国移动营销行业的专业人士600余人。MMA中国无线营销联盟联合主席李桂芬(电通安吉斯集团
Two-way information mobile terminal communication, user information positioning, has achieved the audience and accurate dissemination of precision, breaking the well-known assertion in the advertising industry: “I know half of my advertising is a waste of money, but do not know which half. ” The MMA Forum2015 Shanghai, jointly sponsored by the MMA China Wireless Marketing Alliance and Madhouse, was held in Shanghai recently and attracted more than 600 professionals in China’s mobile marketing industry . MMA China Wireless Marketing Alliance Co-Chairman Li Guifen (Dentsu Anji Group