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随着全球化经济的不断发展,文化不断的碰撞,促使广告设计也渐渐意识到传统美学的重要性,其中计白当黑这种视觉审美形式在实际设计和应用的过程中逐渐获取了一定的成绩,与当代的“简单即美”的美学原则不谋而同,这值得深思。因此,在广告设计的实际发展的过程中,需要对计白当黑在其应用中进行深入的研究和分析,从而为不断发展的设计提供有效的依据。
With the continuous development of the global economy and the constant collision of cultures, advertisement design has gradually realized the importance of traditional aesthetics. In the process of actual design and application, the visual aesthetics of accounting has gradually gained a certain It is worth pondering over the same achievements as contemporary aesthetic principles of “simplicity and beauty.” Therefore, in the actual development of advertising design, it is necessary to make an in-depth study and analysis of the application of black and white in order to provide an effective basis for the continuous development of design.