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近年来电子商务的发展越来越迅速,一方面企业急需电子商务人才,另一方面高校培养的电子商务专业的学生就业并不理想,这一现象严重制约了电子商务的发展。造成这一现状的主要原因就是电子商务实践教学与企业岗位能力培养脱节。怎样完善现有的实践教学模式,创新实践教学成为学校需要解决的一个热点问题。本文就高校电子商务实践教学改革提出建议:一方面,将岗位能力纳入到实践教学环节;另一方面校企结合,建立有层次的电子商务营销团队。
In recent years, the development of e-commerce is becoming more and more rapid. On the one hand, e-commerce talents are urgently needed by enterprises. On the other hand, e-commerce major students trained by colleges and universities are not ideal. This phenomenon seriously restricts the development of e-commerce. The main reason for this status quo is that e-commerce practice teaching and corporate job skills training out of line. How to perfect the existing practical teaching mode and innovate practice teaching have become a hot issue that schools need to solve. This paper puts forward suggestions on the practical teaching reform of e-commerce in colleges and universities. On the one hand, it integrates the post ability into the practice teaching; on the other hand, the combination of school and enterprise establishes a e-commerce marketing team with a hierarchy.