论文部分内容阅读
企业与媒体的关系这几年真有说不清道不白的味道。90年代初就有东北一家保健品公司被媒体炒得轰轰烈烈而成就大财大名的事例,90年代末也有南方一家空调制造企业有不与媒体打交道习惯在先、被媒体说成是几个亿投资失败而幡然醒悟在后的事例。一句老话:成也萧何败也萧何。这样的老话搬过来的话,似乎会让人觉得:企业做得怎么样不是重要的,关键的倒是媒体把企业说成
The relationship between business and the media in recent years really can not tell the taste is not white. At the beginning of the 1990s, there was an example of a healthcare company in Northeast China that was hyped by the media and became a big-name financial successor. In the late 1990s, there was also an air-conditioning manufacturing company in the South that had no precedent in dealing with the media and was described by the media as a few billion investment Failure and then wake up in the wake of the event. An old saying: Cheng Xiao Xiao defeated also Xiao Ho. Such an old saying moved over, it seems that people will think: how to do business is not important, the key is the media said the business into