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本文从齐齐哈尔市城市居民体育消费观念与行为观念调查入手,运用体育学、社会学、经济学知识分析齐齐哈尔市居民冬季冰雪体育消费观念变化到行为养成的形成过程以及变化趋势,分析两者之间的必然联系,找出两者之间的制约因素,从而提出解决对策与方法。
This article starts from the investigation of urban residents’ concept and behavior of sports consumption in Qiqihar City. Using the knowledge of physical education, sociology and economics, this paper analyzes the changing process of winter ice and snow sports consumption concept of residents in Qiqihar to the forming trend and the trend of change, Between the inevitable link between the two to find the constraints, and thus propose solutions to the problems and methods.