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从广告送达到影响购买,社交网络的繁盛为广告主创造了新的营销机会。但这仅仅是开始。实现多屏环境的视觉整合,厘清混媒时代的主题传播,让清晰的信息精准送达,已然成为广告主和营销人提上日程的新课题。
From the delivery of advertisements to the impact of purchases, the thriving social network has created new marketing opportunities for advertisers. But this is just the beginning. To achieve the visual integration of multi-screen environment and to clarify the theme communication in the era of mixed media so that the clear and accurate information is delivered accurately, it has become a new topic for advertisers and marketers to put on the agenda.