论文部分内容阅读
随着互联网的迅速发展和网民普及率的上升,网络炒作行为也随之诞生并且不断以各种形式上演。网络炒作过程中,传播者的心理因素和受众的心理因素是推动网络炒作事件发展的主要因素。网民在功利心理、好奇心理、分享心理等的驱使下,使网络炒作得以生存。虽然网络炒作能够给一些人或公司带来知名度的提升,但日益泛滥的网络炒作,充斥着大量不良的信息和观念,这给广大网民带来了很多负面影响。因此研究推动网络炒作事件发展的群众心理,可以有效地制定其负面影响的对策。
With the rapid development of the Internet and the popularity of netizens, cyber speculation is also born and continues to be staged in various forms. During the process of internet hype, the psychological factors of the communicators and the psychology of the audience are the main factors that promote the development of the Internet hype. Internet users in the utilitarian psychology, curiosity, sharing psychology, driven by the Internet speculation to survive. Although cyber hype can bring visibility to some people or companies, the increasing proliferation of cyber hype and flood of bad information and ideas has brought many negative effects to the masses of Internet users. Therefore, studying the mass psychology of promoting the development of internet hype events can effectively formulate countermeasures for its negative impact.