论文部分内容阅读
电影电视从来不是纯粹的娱乐产品,影视作为大众媒介,使文化传播大众化、平民化,改变了精英文化模式,视像文本也改变了受众的审美方式;影视作为文化工业产品,受内在的商业逻辑的牵引,表现出娱乐色彩和消费主义的价值观;影视娱乐化,也更会讲政治,成为意识形态传播的重要形式;影视是文化表达的载体,成为新的文化创意空间。
Movie and Television is never a purely entertainment product. As a mass media, film and television as a mass media make mass communication and popularization of culture a reality. It has changed the elite culture model and video text has also changed the aesthetic mode of the audience. As a cultural and industrial product, film and television is subject to internal business logic Of the traction, showing the values of entertainment and consumerism; film and television entertainment, but also will speak politics, becoming an important form of ideological communication; film and television as a carrier of cultural expression, a new cultural and creative space.