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得终端者得天下!大众传媒的广告环境日趋恶化,受众的眼球资源逐渐稀缺。加之媒体刊价却逐年激增和全球整体不乐观的经济形势,使得广告主正进入一个尴尬的广告投放时期!如何利用好专柜、专卖店、商超的货架堆头、路演这些直面顾客的终端,以更直观的形式与客户进行更有深度的品牌沟通,越来越受到品牌企业的重视。
End-users have the world! The advertising environment of the mass media is deteriorating, the audience’s eye gradually scarcity of resources. Coupled with the media price surge year after year and the overall global economic situation is not optimistic, so that advertisers are entering an awkward period of advertising! How to make good use of counter, store, supermarket shelves, road shows these customers face directly, In a more intuitive form with customers more in-depth brand communication, more and more by the brand’s attention.