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一、谁更关心广告效果? 大家几乎会一致认为是企业。因为他是掏钱的主,没有谁会比掏钱的人更关心掏钱后的效果。但广告公司可能不同意了。因为广告是他的所长,是他赖以生存的专业领域,如果他不能比广告主更关注广告效果,努力达到更好的广告效果,那企业还要找他干什么?他早就可以关门了。可此时,大家千万别忘了媒体!媒体是干什么的?媒体早已不再是靠国家拨款的事业单位,而是实实在在的企业管理。既然是企业管理,就得靠收入来维持生计和发展,收入从何而来?当然主要靠广告,而且80—90%的收入都来自广告。如果媒体都不关心客户的广告投放效果,无异于在自取灭亡,自断财路:就好象经营迟钝的企业漠视自己的客户、服务与市场,哪里可能有回头客,又哪里可能有发展
First, who is more concerned about the effectiveness of advertising? We almost agree that it is business. Because he is the master of money, no one who cares more about the effect of money than money. But the advertising company may not agree. Because advertising is his director, is his professional field of survival, if he can not pay more attention to advertising effectiveness than advertisers, and strive to achieve better advertising effectiveness, the company still looking for him to do? He could have closed . At this time, we must never forget the media! What is the media? The media is no longer rely on state funding institutions, but real business management. Since it is business management, you have to rely on income to maintain their livelihood and development, the revenue come from? Of course, mainly by advertising, and 80-90% of revenue comes from advertising. If the media are not concerned about the customer’s ad delivery, tantamount to self-suicidal, self-destructive financial path: it seems as if the management of enterprises sluggish ignore their customers, services and markets, where there may be repeat customers, and where there may be development