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中国加入世贸组织,对我国的电影业来说,确实是一个极好的机遇,但更是一种全新的挑战。因为“入世”以后,中国电影业要面对全球电影的竞争,特别是美国“好莱坞”电影的竞争,必然会受到巨大的冲击。电影这种产业,早已成为美国出口的最大产业之一,美国电影在世界电影市场上已占极高的市场份额,尽管遭到世界很多国家的抵制和反抗,但其强势并未减弱。当我们还认为电影是一种艺术生产的时候,美国人就已经认识到电影首先是一种产业,他们甚至从电影诞生时就将电影视为“业”。正是由于美国人对此有较早的认识并由此
China’s accession to the WTO is indeed an excellent opportunity for the movie industry in our country. However, it is even a completely new challenge. Because after the accession to the WTO, the Chinese movie industry will face huge challenges from the global film competition, especially the competition of the Hollywood movie in the United States. The film industry, which has long been one of the largest industries for U.S. exports, has a very high market share in the world movie market. Despite being resisted and resisted by many countries in the world, its strength has not weakened. When we also consider cinema as an art production, Americans have come to realize that cinema is primarily an industry and that cinema is even considered “industry” from its inception. It is because Americans have an earlier understanding of this and thus