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当今,世界已经进入到一个信息爆炸的时代。特别是当Internet的兴起和其以不可阻挡之势迅猛闯入媒介市场,闯入百姓生活之后,传统的信息传播媒介受到了前所未有的严峻挑战,这也使得媒介间的竞争更为激烈,特别是作为三大传统媒介之一的报纸,受到的冲击更大。为此,各家报纸为了争得一席生存的空间,吸引受众成了当务之急。各家报纸在扩版、增刊、加大信息量的同时,更重视在报纸的高质量、高水准上做文章,大打精品战略这张牌。以精品赢市场,以精品求生存。 编辑的精品意识与舆论引导 改革开放二十年来,人们的观念有了重大突破,在知识、信息这些“精神食
Today, the world has entered an era of information explosion. Especially when the rise of the Internet and its infiltration into the media market by irresistible force into the people’s life, the traditional information media has been hit by unprecedented severe challenges, which also makes media competition more intense, especially As one of the three traditional media newspapers, the impact is even greater. To this end, various newspapers in order to gain a place to survive, to attract the audience has become a top priority. While expanding their newspapers and supplementing their newspapers and increasing the amount of information, newspapers attach more importance to making high-quality and high-standard newspapers and making great efforts to create a boutique strategy. To win the boutique market, quality products to survive. Editing boutique consciousness and public opinion to guide the reform and opening up two decades ago, people’s concepts have made a major breakthrough in the knowledge, information, these "spiritual food