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不管拥有多么美好的回忆,8月24日,曾经是全美发行量最大的杂志《读者文摘》正式向法院申请破产保护,却是冰冷的事实。在美国,网络对于传统媒体的无情冲击显然已经从报纸蔓延到杂志。就在一个月前,麦格劳·希尔公司传出打算贱卖大名鼎鼎的《商业周刊》。金融危机以来,许多曾长伴美国人生活的知名平面媒体纷纷倒掉,而近30年来,与美国《读者文摘》定位极其相似的中国大众文化生活类杂志《读者》,却稳定地保持着上升劲头。《读者文摘》的破产,引发人们的思考:究竟是时代负《读者文摘》,还是《读者文摘》负了时代?《读者文摘》为什么倒掉?《读者》又还能红多久?网络时代文摘类杂志是不是真的到了穷途末路?
No matter how wonderful memories are, on August 24, it was a cold fact that the magazine Reader’s Digest, once the nation’s largest circulation magazine, filed for bankruptcy protection in court. In the United States, the relentless impact of the Internet on traditional media has apparently spread from newspapers to magazines. Just a month ago, McGraw Hill came out with the intention of selling its famous BusinessWeek. Since the financial crisis, many well-known print media who lived alongside Americans have been drained. For the past 30 years, readers of Chinese popular cultural life-style magazine, which closely resembled the American “Reader’s Digest,” have steadily risen Strong momentum. The bankruptcy of “Reader’s Digest” raises people’s thinking: Is it the era of “Reader’s Digest,” or “Reader’s Digest,” the negative era? “Reader’s Digest” why the fall? “Readers” but also how long? Is not really the magazine to the end of the road?