论文部分内容阅读
包装,赢得消费者信任和好感的重要手段但国产奶粉令人遗憾地放弃了这片空间最近,在一份调查报告中看到这样一则信息,三鹿奶粉全国平均市场占有率为22%,荣登’96中国市场占有率、市场竞争力、市场影响力三个第一,看后很受鼓舞。曾几何时,外国品牌的奶粉,一度占领了整个高档奶粉市场,中档也占有三分之二的地位,迫使国产奶粉不得不去开发低档奶粉市场,以迎合城乡市场需
Packaging, an important means of winning consumers’ trust and favor, but domestically produced milk powder unfortunately gave up this space recently. In a survey report, we saw such a message that the average national market share of Sanlu milk powder was 22%. The first place in the ’96 Chinese market share, market competitiveness, and market influence was very encouraging. Once upon a time, foreign brands of milk powder once occupied the entire high-end milk powder market. Mid-range also accounted for two-thirds of the status, forcing domestic milk powder to have to develop low-grade milk powder market to meet the needs of urban and rural markets.