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彩色电视机我国的彩电市场已经进入成熟期,1996年国内市场需求将比今年继续增加8%左右,总量预计在1400万台以上,其中大屏幕(25及25英寸以上)彩电需求占总量15—18%。从目前国内市场看,国产中小屏幕彩电市场占有率在95%以上;而国产大屏幕彩电市场占有率较低。可喜的是国内彩电骨干生产企业今年以来推出的25英寸以上大屏幕的品种较多,款式新颖,质量提高,若加强宣传和售后服务,1996年国产大屏幕彩电将在国内市场上一展风彩。
Color TV China’s color TV market has entered a mature period. In 1996, the domestic market demand will continue to increase by about 8% this year, and the total is expected to be more than 14 million units, of which the large-screen (25 and 25 inches or more) color TV needs account for the total 15-18%. Judging from the current domestic market, the domestic market share of small and medium-sized screen TVs is above 95%, while the market share of domestic large-screen TVs is low. It is gratifying that the domestic color TV backbone enterprises have introduced more than 25-inch large screens this year. They have novel styles and improved quality. If they strengthen publicity and after-sales service, domestic large-screen color TVs will be developed in the domestic market in 1996. .