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过去的十年,中国电商市场风云涌变。2004年,亚马逊以美国最大电商的身份进军中国,却与中国电商企业的野蛮扩张不同,它始终低调、缓慢潜行。入华十年,亚马逊中国与京东同岁。今年,京东华丽转身高调赴美上市;亚马逊在保持低调姿态同时,入驻上海自贸区,试水海外直邮。一个不能忽视的事实是,在中国电商疯狂增长的电商生态环境之下,亚马逊在华网络销售的占比只有8%。
In the past decade, the e-commerce market in China has been in a state of flux. In 2004, while Amazon entered China as the largest electricity supplier in the United States, unlike the brutal expansion of Chinese e-commerce enterprises, Amazon always kept a low profile and sneaked slowly. Ten years into China, Amazon China and Jingdong the same age. This year, Jingdong gorgeous turn high-profile listing in the United States; Amazon while maintaining a low profile attitude, settled in Shanghai Free Trade Zone, overseas direct mail test water. One fact that can not be ignored is that under the crazy growth of the e-commerce environment in China, the share of Amazon in China’s internet sales is only 8%.