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国产手机挑战中高端的时机已到。经过多年的市场搏杀,大量国产品牌在资金、技术、产业链、渠道等各个方面的积累,都已经日益成熟。国产手机企业正在经历裁员潮。近日,有消息称,TCL手机目前已启动裁员计划,其将撤掉在北京的团队,涉及品牌、营销、销售等部门。除TCL外,2016年下半年,包括中兴、联想、360、乐视、魅族、HTC等企业相继传出或者换帅调整或裁员的消息,多数因为业绩大不如前。过去依靠运营商补贴迅速占领中低端市场的手机企业,在运营商补贴减少之后未能真正实现自身的品牌溢价,销量下滑业绩承压。有分析称,未来3~5年,全球能够活下来的智能手机生产厂家或许只有3~4家,2016年很多智能手机生产企业的压力就颇大,业内称之手机厂商的“生死年”。
High-end domestic mobile phone challenge has come. After years of fighting in the market, a large number of domestic brands have matured in various fields such as capital, technology, industrial chain and channels. Domestic mobile phone companies are experiencing job cuts tide. Recently, it is reported that TCL mobile phone has now started layoffs plan, it will remove the team in Beijing, involving brand, marketing, sales and other departments. In addition to TCL, the second half of 2016, including ZTE, Lenovo, 360, LeTV, Meizu, HTC and other companies have been heard or coaching reshuffle or layoffs, mostly because of the performance before. In the past rely on operators to subsidize the rapid occupation of the low-end market of mobile phone companies, reduced the operator subsidies failed to truly achieve their own brand premium, sales decline in performance under pressure. Some analysts said that the next 3 to 5 years, the world can survive smart phone manufacturers may be only 3 to 4, many smart phone manufacturers in 2016 a lot of pressure, the industry said mobile phone manufacturers ".