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本文针对中小企业营销的局限性提出区域集群营销的概念,将之作为中小企业营销问题的一种解决方案,指出参与主体的合作营销与竞争是区域集群营销的核心问题,并以旅游业为例对区域集群营销这种方式对中小企业的适用性进行了探讨。
In this paper, we put forward the concept of regional cluster marketing for the limitation of SME marketing and use it as a solution to the problem of SME marketing. It is pointed out that the cooperative marketing and competition among the participants are the core issues of regional cluster marketing. Taking tourism as an example This article discusses the applicability of regional cluster marketing to SMEs.