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每天,我们都会无意间把自己企业的“宣传小册子”递给别人。不妨看看你的办公桌、翻翻抽屉或者钱包,大小不同、形状各异、颜色缤纷的名片几乎无处不在。然而,虽然我们都知道名片是必不可少的东西,可我们往往都没把它当作营销的机会。到了关注这种小纸片真正意义的时候了:它就是你向目标受众和被动受众推销你自己和企业的最佳工具。毕竟,你不会毫无缘由地把它递给某个人。以下就是让你发出的名片招来订单,而不是被人扔进垃圾桶的七个招数:
Every day, we will inadvertently send their own business brochures to others. Take a look at your desk, flip over drawers or wallet, different sizes, different shapes, colorful business cards are almost everywhere. However, although we all know that business cards are indispensable, we often do not see it as a marketing opportunity. It’s time to focus on the real significance of this little piece of paper: it’s the best tool you can use to sell yourself and your business to your target audience and your passive audience. After all, you will not pass it on to someone without any reason. Here’s a list of seven business cards that you send out, rather than seven tricks thrown into the trash: