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铁路物流具有传统的货运代理色彩,不能满足客户对物流服务的时代需求。在市场竞争日益激烈的今天,依托铁路运输的物流企业要想在激烈的市场竞争中生存,必须从战略的高度为企业发展谋划。通过运用SWOT技术,对依托铁路发展物流企业的优势与劣势、机会与威胁进行分析,为企业制定发展战略提供了一套新的思路和方法。
Railway logistics with the traditional color of freight forwarders, can not meet the needs of customers logistics services. In an increasingly competitive market today, relying on the logistics of railway transport enterprises in order to survive in the fierce market competition, we must plan for the development of enterprises from a strategic point of view. Through the use of SWOT technology, the advantages and disadvantages, opportunities and threats of relying on railway development logistics enterprises are analyzed, which provides a set of new ideas and methods for enterprises to formulate their development strategies.