论文部分内容阅读
宝马的宣传主题从“宝马就是宝马”的霸气演化为“宝马从未离你如此之近”的亲和,传达了不同的讯息。宝马的新3系,也开始卖出了“中国味道”。
BMW’s propaganda theme from the “BMW is a BMW” domineering evolved into “BMW has never been so close to you,” the affinity, to convey a different message. BMW’s new 3 Series, also began to sell the “Chinese flavor.”