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哈尔滨啤酒与黑龙江电视台合作的整个夏季营销活动,双方都做到了全程推广,在每个阶段都力求挖掘新闻点,将之扩散到更广的范围。除了新闻外,双方也联合购买了报纸广告、电台广告、网络广告,并利用微博等手段通过天罗地网似的多平台宣传覆盖,达到最大的品牌宣传推广效果,真正做到了哈尔滨当地媒体的360度全媒体传播。以2013年8月26日,“哈尔滨啤酒号”游轮夏日主题活动为例,因为这个主题活动要请到哈尔滨啤酒
Harbin Beer and Heilongjiang TV cooperation throughout the summer marketing activities, both sides have done a full promotion, at every stage strive to tap the news, will be spread to a wider area. In addition to the news, the two parties also jointly purchased newspapers and magazines, radio advertisements and online advertisements, and used microblogging and other means to reach the maximum effect of brand promotion and promotion through the multi-platform network of Tianluo Networks, truly achieving 360 degrees of local media in Harbin All media communication. To August 26, 2013, “Harbin Beer ” cruise summer theme activities, for example, because this theme activities to be invited to Harbin Beer