论文部分内容阅读
新闻策划作为一项弹性较大,灵活,性较强,颇具创造性的工作,并非无规律可循,无思路可觅。公关人员一旦把握了新闻策划的关键,找到了新闻策划的切入点,往往能在新闻策划实践中游刃有余、大显身手。新闻策划的目的是为了塑造组织形象。但这一目标的实现。从传播学的角度来看,是以赢得新闻媒介的报道为前提的。很显然,如何拿所策划的事件转化为新闻报道,便成
News planning as a flexible, flexible, strong, creative work, not without rules, no ideas to find. Once the public relations officer has grasped the key of news planning, found the entry point of news planning, often in the news planning practice ease, show their talents. The purpose of news planning is to shape the image of the organization. But the realization of this goal. From a communication perspective, it is premised on winning media coverage. Obviously, how to take the planned events into news reports will become