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两年前,美国有线电视网(CNN)和甲骨文(Oracle)公司联手,计划推出以网络为基础的个人新闻服务,演示当天联机查询失败,让媒体巨子泰德·特纳(Ted Turner)当众出丑。当时是因为网络技术不够成熟,但现在,各大网站如Yahoo、AOL、CNN、MSN、Lycos等都推出了个人新闻服务,证明特纳并没有看走眼。 1997年的CNN是全美收视率最高的有线新闻网,有线电视在美国社会的普及,打败传统三大无线电视网,而因特网(Internet)也不过是刚刚起步的新传播渠道,对多数人的生活影响力还不大。但特纳已经看出网络媒体即时、互动、个人化的特性,将成为传统新闻媒体的强劲对手。 因特网让所有的新闻媒体都卷进虚拟空间的争夺战,也影响新闻的发生、制作流程、流通方式,更在媒体广告市场引起波澜。我们发现,因特网是在新闻传播方式上引发的影响最为巨大,也将在这一个环节上引发最多的革命。
Two years ago, CNN and Oracle joined forces to launch a Web-based personal news service that demoed the day’s on-line inquiries and made the media tycoon Ted Turner publicly ugly . At that time, because the network technology was not mature enough, but now, major websites such as Yahoo, AOL, CNN, MSN, Lycos, etc. have launched a personal news service, Turner did not see the wrong eye. 1997 CNN is the nation’s highest rated cable news network, the popularity of cable television in the United States to defeat the traditional three major radio networks, and the Internet (Internet) is just a new start of the new channel of communication, the majority of people’s lives Influence is not big. Turner, however, has seen the immediate, interactive and personalized nature of online media and will become a strong rival to traditional news media. The Internet has all the news media involved in the virtual space battle, but also affect the news, production process, circulation, but also in the media advertising market caused waves. We have found that the Internet has the most significant impact on the way news is spread and will also lead to the most revolution in this area.