论文部分内容阅读
媒体的变化是从媒介渠道往销售渠道转变,在未来的互联网上媒体越来越薄,这个趋势正好也顺应从大而全到小而美的变化。放眼当下互联网上的传统媒体,大致可分为两种模式。第一个模式是像新浪这样大而全的门户模式在逐步向博客类的轻媒体模式转变,从大而全到小而美。第二个模式是从资讯到电商,比如搜狐的汽车频道已经开始进入电商了。互联网中的媒体变革媒体的变化是从媒介渠道往销售渠道转变,在未来
Changes in the media are from media channels to sales channels change, in the future the media on the Internet more and more thinner, this trend is just right to follow the changes from big to small and beautiful. Looking at the current traditional media on the Internet can be broadly divided into two modes. The first model is like Sina, a big and comprehensive portal model gradually shift to the blog type of light media, from big to small and the United States. The second model is from the information to the electricity supplier, such as Sohu car channel has begun to enter the electricity supplier. Media Changes in the Internet Media changes are changing from media channels to sales channels in the future