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近年来,随着电视事业的迅猛发展和电视节目制作技术日臻完善,电视节目的包装越来越引起各级电视台的重视。各电视台为适应广大电视观众的欣赏品味,在节目的制作上,无不以精巧别致的总体设计、独特新颖的包装、优质的编排去争取广大电视观众的喜爱和认可。因此,以现代电子技术与艺术创意高度完美结合为手段的对电视节目进行包装已成为各级电视台争夺观众的重要手段。
In recent years, with the rapid development of the television industry and the improvement of television program production technology, the packaging of television programs has drawn more and more attention from television stations at all levels. In order to adapt to the tastes of the broad masses of television viewers, the TV stations strive to win the favor and approval of the majority of television viewers in the production of programs with their ingenious designs, unique and novel packaging, and high-quality arrangements. Therefore, the packaging of television programs with the highly perfect combination of modern electronic technology and artistic creativity has become an important means for television stations at all levels to compete for audiences.