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NPD集团预测今年美国玩具销售将会增长6.2%。预计今年将会是近十年来美国玩具业绩最好的一年。该集团玩具部门的高级副总裁Juli Lennett表示“上半年增长平稳,主要是由于今年有‘冰雪奇缘’、‘我的世界’、‘疯狂百货迷你超市’、‘狗狗巡逻队’等多款热销品牌授权玩具,还有《侏罗纪世界》、《小黄人大眼萌》、《复仇者联盟》、《星球大战》等和玩具紧密相关的电影上映,相关授权产品将会进一步拉高玩具销售业绩”。
The NPD Group predicts that toy sales in the US will increase by 6.2% this year. It is expected that this year will be the best year for American toys in the past decade. Juli Lennett, senior vice president of the toy division of the group, said that “the first half of the year has been growing steadily, mainly due to the ”Ice and Winter Romance,“ ”My World,“ ”Crazy Department Store Mini-Supermarket,“ and ”Dog Patrol Team“. Hot-selling brand-approved toys, as well as films related to toys, such as Jurassic World, Little Yellow Eyes, Eye of the Avengers, and Star Wars, will be released. High toy sales performance.”