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当一个女孩还不想嫁给你时,或许你应该为她的母亲买一束鲜花。我经常被公司邀请审阅它们的营销计划,奇怪的是,我发现制订营销计划的首要问题很少有人讨论,甚至无人关注。这个问题就是:你的营销目标是谁?简单说来,一个营销计划需要重点回答三个问题:
When a girl does not want to marry you, maybe you should buy a bunch of flowers for her mother. I was often invited by companies to review their marketing plans and, surprisingly, I found few people discussing or even paying attention to the top issues in developing marketing plans. This question is: Who is your marketing goal? Simply put, a marketing plan needs to focus on three questions to answer: