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“没有色彩的设计是缺少生命力的”。作为最清澈的视觉语言,作为强烈的视觉冲击,色彩在人们的生活中起着先声夺人的作用,并处处彰显着设计师的个人魅力。色彩在产品、包装、平面、服装等各种领域发挥着至关重要的作用,并用最低的成本创造最高的附加值,创造不可估量的经济效益。作为一名设计师必须明确产品以哪种色调或色彩的设计最能吸引观众的视线而留下深刻的印象。
“Colorless design is a lack of vitality ”. As the clearest visual language, as a strong visual impact, color plays a leading role in people’s lives and highlights the designer’s personal charm everywhere. Color plays a vital role in various fields such as products, packaging, printing, apparel and so on. It creates the highest added value with the lowest cost and creates immeasurable economic benefits. As a designer, it is important to be able to make a clear impression of which colors or colors the product most appeals to the audience.